2021 Website Refresh
When Courtenay and I began working together initially our goal was to get her website working as quickly as possible. The design she had on her existing WordPress site was fine, but the back end functionality was a hot mess! So we rebuilt the site mirroring the initial design while using excellent and reliable design tools so that her site would begin working for her.
Fast forward 18 months and we both knew it was time for a Website Refresh!
Goals for the Website Refresh...
- Brighten up the existing design to better match today's design trends
- Review what was working and adjust what could be working better
- Bring more attention to Courtenay's gorgeous designs
- Develop a way to help Courtenay's new clients start thinking clearly about their upcoming project
What we did...
- Soften the colors of the website to a more warm and welcoming color palette with fun pops of color
- Review and update service offering copy
- Build an information gathering quiz for new potential clients
- Refresh basic design of pages to highlight Courtenay's latest projects more
- Refresh blog page design
Updated Color Palette
The Original Project
Redesign the website using premium tools that support her business, and website visibility.
The Design Platform...
Hosted WordPress using Thrive Themes
The Client
Courtenay is a dancer, ballet school owner, and cabaret singer who now focuses much of her energy as an Interior Designer. She trained at the New York School of Interior Design, and worked for Harry Schnaper, Inc., one of New York’s leading Interior Design firms, and a member of the Architectural Digest 100. Her classic design is more than beautiful. It feels like home.
What we did...
What I loved about this project...
The search for gardenias! Courtenay loves gardenias and really wanted to work them into her website. I searched and searched looking for images that mirrored her design style and had gardenias in it. It was like looking for a needle in a haystack but I found them!
I also love working with Courtenay! She is truly one of the sweetest women you could ever meet, and is always so easy to work with. I wish I had 100 clients just like her!
A few words from Courtenay...
Teresa Schlup has more than exceeded my expectations on her expertise. She’s also incredibly easy to work with. I first learned about Teresa’s website services on Nancy Ganzekaufer’s Website Wednesdays series.
I knew I had a big problem with my website and it was getting worse. My current website developer wasn’t being responsive and I just had no idea who to trust to fix it.
After listening to Teresa’s educational insights on Websites Wednesdays, getting to know her and her vast knowledge and passion for creating and maintaining websites, I decided to make a switch. I knew it was not going to be an easy transition, but Teresa was totally up to the task.
I love working with her and trust that she always has my best interests in mind. In addition to being upbeat and pleasant to work with, she really cares about the results.
I’m so impressed with Teresa’s service and support and recommend her without reservation!
Courtenay Day Becker // Interior Designer //CDB Home Interior Design // CDBHome.com
2021 Design Refresh:
Original Design:
