The Client

Quinton Varce, Gym owner & body builder

The Design Platform...

Hosted WordPress using Thrive Themes

Goals For The Website Design... 

  • Design the business's first website 
  • Capture the rich history of the gym 
  • Simplify the membership process 
  • Showcase how the journey of long time members 
  • Update imagery and branding to reflect the old and the new

A few words from Quinton... 

My website tells the story of our rich history as a small business in a small town!

Highly recommend Teresa if you're looking for someone who can create a professional website! I'm a gym owner and Teresa helped me create a website that tells the story of our rich history as a small business in a small town!

Quinton Varce  //  Gym Owner

Refresh Branding & Logo

Refreshed Retro Branding Imagery

What We Did... 

  • Refreshed branding imagery to be clean, crisp and clear 
  • Created new variations of retro branding imagery
  • Create additional imagery for business marketing materials
  • Formalized branding colors with a mix of the new and the old
  • Custom designed WordPress website
  • Assisted in copy for the website
  • Continuous monthly maintenance and support

The Client's Journey... 

Quinton started lifting weights at Victory Gym in 4th grade, and fell in love with strength training. He spent hours after school and his summers at Victory Gym, learning what he could from the owner, Ralph Kroger. Ralph was a champion bodybuilder through the 60s and 70s and has been a great influence on Quinton and the other members of Victory Gym. 

Today, Quinton is carrying on the legacy Ralph began at Victory Gym, with a deep desire to honor the story of the past while building a stronger future. 

What I loved about this project... 

There were two really powerful things about this project that I loved.  First, it was just so different than anything I normally do. From the color schemes to the design layout, I was able to stretch my creative brain in a new ways that were fun. Secondly, I really love Quinton's story with this gym starting back in the 4th grade! This small town gym in Iowa has had such a powerful impact on the community for decades, and for me this is the perfect story of one person doing what they can to make the world a better place. 

Teresa Schlup with Web Designs by Teresa

If the time is right to finally get a website that looks professional, reflects everything that your brand stands for, attracts your dream clients, and converts browsers into paying clients - let’s chat.