The Client
Quinton Varce, Gym owner & body builder
The Design Platform...
Hosted WordPress using Thrive Themes
Goals For The Website Design...
- Design the business's first website
- Capture the rich history of the gym
- Simplify the membership process
- Showcase how the journey of long time members
- Update imagery and branding to reflect the old and the new
A few words from Quinton...
My website tells the story of our rich history as a small business in a small town!
Highly recommend Teresa if you're looking for someone who can create a professional website! I'm a gym owner and Teresa helped me create a website that tells the story of our rich history as a small business in a small town!
Quinton Varce // Gym Owner
Refresh Branding & Logo
Refreshed Retro Branding Imagery
What We Did...
The Client's Journey...
Quinton started lifting weights at Victory Gym in 4th grade, and fell in love with strength training. He spent hours after school and his summers at Victory Gym, learning what he could from the owner, Ralph Kroger. Ralph was a champion bodybuilder through the 60s and 70s and has been a great influence on Quinton and the other members of Victory Gym.
Today, Quinton is carrying on the legacy Ralph began at Victory Gym, with a deep desire to honor the story of the past while building a stronger future.
What I loved about this project...
There were two really powerful things about this project that I loved. First, it was just so different than anything I normally do. From the color schemes to the design layout, I was able to stretch my creative brain in a new ways that were fun. Secondly, I really love Quinton's story with this gym starting back in the 4th grade! This small town gym in Iowa has had such a powerful impact on the community for decades, and for me this is the perfect story of one person doing what they can to make the world a better place.
