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Website Design Project Highlight, Nancy Ganzekaufer created by Web Designs by Teresa

Design Project Highlight: Nancy Ganzekaufer

Design Project, Onsite Quiz, Website Strategy, WordPress

2022 Website Refresh

We originally redesigned Nancy's website in the fall of 2020. Fortunately for Nancy, 2021 was an incredible year of growth in business and clarity, and it didn't take us long to realize that her website needed a refresh.  

One of the many benefits of the design tools I use is that I can give the appearance of a whole new website without having to start the design from scratch! Which is exactly what we did! 

Goals for the Website Refresh... 

  • Brighten up branding colors to better match Nancy's marketing 
  • Brighten up the overall website with new branding colors and imagery
  • Reduce overall length of copy on the website and be more focused and strategic with all written copy
  • Better incorporate updated resources for Interior Designers and Coaches 

What we did... 

  • Coordinated on creating a new color palette with Nancy's team 
  • Updated Logo to reflect new branding fonts 
  • Redesigned the home page to match new branding 
  • Strategically aligned resources and information related to Nancy's two key audiences 
  • Updated testimonials, strategically placed them throughout the website to reinforce Nancy's message.
  • Refresh blog page design 

Updated Branding Details:

Nancy Ganzekaufer Visual Branding Details

The Original Project

Redesign the website using premium tools that support her business, and website visibility. 

The Design Platform...

Hosted WordPress using Thrive Themes

The Client

Nancy Ganzekaufer, Author, Speaker, and Business Coach

What we did... 

  • Custom redesign with focus on using design tools that support her business today and far into the future
  • Developed resource pages to support Nancy's two audiences, Interior Designers and Coaches & Consultants 
  • Updated Quiz: Grow Your Business to eliminate additional tools and fees
  • Banner Marketing to promote New Book, Coaching Opportunities and Membership site
  • Updated Lead magnets for Nancy's multiple free offerings
  • Redesign of sales pages currently located in ClickFunnels
  • Developed Body Language Quiz to coincide with online training offered by Nancy
  • Updated Website Legal Policies to better protect Nancy and her business 
  • Weekly support and maintenance for her site

What I loved about this project... 

I have been working with Nancy since 2019, first taking over the maintenance of her previous website, and I have learned so much in working with her, like how to better maximize profits within my business. I also have gained an incredible amount of business confidence which is truly invaluable. 

What I think I love most about Nancy and working with her is her dedication to her clients and her no-nonsense business advice. She is warm, friendly, open to hearing what you have to say, and also doesn't hesitate to call you out when necessary. 

A few words from Nancy and her team...

Teresa has been my web designer for quite a few years now and I couldn't be happier!
She is on top of the latest technology, makes excellent recommendations, implements changes that I request in a timely manner, and ensures that the overall success and look of my site represents my brand well.

In addition, her monthly maintenance program far exceeds any other web designer I have used in the past. She keeps on top of the site maintenance, security and updates with no intervention from me! That's what I call service :).

I recommend Teresa regularly to my coaching clients and always get rave reviews of her results for them.

Don't hesitate to hire Teresa for a new or redo of your website, you won't be disappointed.

________________________________________

I LOVE seeing all of the new websites Teresa creates for her clients!! She always goes above and beyond.

Teresa is great to work with, amazing at what she does, and has such a creative talent for website design!! I highly recommend her. ~ Celi M. 

Nancy Ganzekaufer  //  Speaker, Author, Business Coach // Nancyganzekaufer.com

2022 Design Refresh:


Teresa Schlup with Web Designs by Teresa

If the time is right to finally get a website that looks professional, reflects everything that your brand stands for, attracts your dream clients, and converts browsers into paying clients - let’s chat.